Cities Become New Front Line for Lumber Market Expansion The Softwood Lumber Board’s strategic plan, “From Niche to Mainstream,” sets an ambitious but achievable target of 2.9 BBF of incremental annual lumber demand by 2035 by prioritizing investments in high-growth, high-impact sectors. A key element of this approach is a focus on cities and regions… Read more »
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How the SLB Will Capture 2.9 BBF of New Demand by 2035
How the SLB Will Capture 2.9 BBF of New Demand by 2035 Since its founding, the Softwood Lumber Board has generated 16.7 BBF of incremental lumber demand. Now, the SLB is setting its sights higher: a new strategic plan targets 2.9 BBF of additional annual demand by 2035. Called “From Niche to Mainstream,” the plan… Read more »
SLB Generates 514 MM BF of Incremental Demand in Q1
The SLB has released its Q1 2026 Report, highlighting strong early progress as the organization continues implementing its strategic plan, From Niche to Mainstream. In the first quarter of 2026, SLB-funded programs advanced efforts to strengthen wood’s competitive position through project conversions, code advocacy, education, and targeted market engagement across high-opportunity sectors—including multifamily, commercial, education,… Read more »
The Lumber Industry Is Positioned to Capture More Market Share in 2026
The Lumber Industry Is Positioned to Capture More Market Share in 2026 The Softwood Lumber Board and its funded programs continued the momentum behind U.S. lumber demand growth in 2025, even amid turbulent economic conditions for multifamily and nonresidential construction. The SLB’s programs supported the conversion of 1,536 projects—representing 62 million square feet of construction—to… Read more »
A Year in Review: 10 Stories About How SLB Is Shaping Lumber’s Future
Happy 2026 to our investors, colleagues, and industry partners. As we reflect on the successes achieved in 2025, we’re sharing a concise recap of the year’s most impactful SLB stories—from market expansion and code wins to education and workforce development. Each reflects our shared commitment to growing demand for softwood lumber through coordinated, industry-led strategy.… Read more »
The SLB Is Growing Lumber Demand Across Multifamily, Commercial, Education, and Industrial Markets
The SLB has released its Q3 2025 Report, highlighting significant progress tied to its new strategic plan. This quarter, SLB-funded programs advanced a coordinated strategy centered on high-opportunity sectors—1-8 story multifamily, commercial, K-12 education, and the fast-growing industrial segment—while accelerating project conversions, strengthening building code support, scaling post-secondary education, and expanding outreach in key cities.… Read more »