April 14, 2018
SLB’s 2017 Annual Report: Real Growth. Lasting Roots.
The Softwood Lumber Board (SLB) has released its 2017 Annual Report which highlights its most successful year yet and shows its accomplishments in what it has set out to do—protect and grow markets, sell more lumber, and accrue benefits for the entire softwood lumber industry.
“Throughout 2017, SLB-Funded programs strategically positioned softwood lumber among unique markets and audiences, and delivered a host of wins for the industry.”
Mark Brinkmeyer
Softwood Lumber Board Chairman
Idaho Forest Group Chairman
Highlights include:
- SLB-funded initiatives generated 1.02 billion board feet (bbf) of incremental softwood lumber demand in 2017.
- Since its inception in 2012, the SLB has created more than 3.6 bbf of new demand and resulted in an incremental $1.33 billion of revenue.
- The SLB has delivered a total return on investment of $19.74 in incremental revenue for every $1 spent since 2012.
Download the 2017 Annual Report Now
Download the 2017 SLB Annual Report here.
If you would like a printed copy, please email info@softwoodlumberboard.org.