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Insights From the Competition
Think Wood Mobile Tour Launches with Event and Media Splash
In celebration of National Forest Products Week, Think Wood formally launched the Think Wood Mobile Tour on October 22 with a high-profile event at the National Building Museum in Washington, D.C. The event featured remarks by Rep. Bruce Westerman (R-Ark.), chair of the Working Forests Caucus, and award-winning architect Susan Jones, who is a longtime champion of wood innovation and sustainability. The Think Wood Mobile Tour is a one-of-a-kind exhibit that showcases the environmental and economic benefits of wood products and their expanding potential for commercial, multifamily, and residential construction. The tour features interactive building models, information on wood’s capacity to withstand fire, compelling video content, and design inspiration to tell wood’s story from the forest to the market.
The event garnered significant industry and press coverage, yielding pieces in PRISM magazine, ProSales, and TreeFrog. John Matel, president of the Virginia Tree Farm Foundation, also attended and posted about the event on his personal blog.
Following its appearance at the National Building Museum, the Think Wood Mobile Tour traveled to Chicago for the Council on Tall Building and Urban Habitats (CTBUH) 10th World Congress. The exhibit was a big hit at CTBUH, drawing many visitors who were interested in learning more about building with mass timber. Attendees welcomed and enjoyed the opportunity to experience mass timber products firsthand and were impressed by the valuable information shared on the video screen. Following Chicago, the exhibit traveled to the Remodeling Show & DeckExpo in Louisville, Ky., where remodelers saw new deck building techniques at the booth and were able to explore the possibilities for mass timber in the home remodeling space at the exhibit.
The Think Wood Mobile Tour will continue to travel across the country in 2020 to bring its message to audiences nationwide. Stops are currently scheduled at the International Builder Show in Las Vegas Jan. 21–23; the Mass Timber Conference in Portland, Ore., March 24–26; and the WoodWorks Wood Design Symposium in Houston, among others.