SLB’s 2017 Annual Report: Real Growth. Lasting Roots.


The Softwood Lumber Board (SLB) has released its 2017 Annual Report which highlights its most successful year yet and shows its accomplishments in what it has set out to do—protect and grow markets, sell more lumber, and accrue benefits for the entire softwood lumber industry.

Highlights include:

  • SLB-funded initiatives generated 1.02 billion board feet (bbf) of incremental softwood lumber demand in 2017.
  • Since its inception in 2012, the SLB has created more than 3.6 bbf of new demand and resulted in an incremental $1.33 billion of revenue.
  • The SLB has delivered a total return on investment of $19.74 in incremental revenue for every $1 spent since 2012.

Download the 2017 SLB Annual Report here. If you would like a printed copy, please email


Insights from SLB’s Board of Directors


The SLB is Key to Growing the Softwood Lumber Industry

by T. Furman Brodie, Charles Ingram Lumber Company




The SLB Helps the Industry Do More

by Don Kayne, President and CEO, Canfor Corporation 




SLB’s Tall Wood & Mass Timber Initiatives Open New Doors for Industry Growth

by George Emmerson President & CEO, Sierra Pacific Industries


Call for Nominations: SLB Seeks Candidates for Board

The Softwood Lumber Board (SLB) seeks nominations of softwood lumber manufacturers and importers interested in candidacy for Board seats coming open in January 2019.  Each Director will serve a three-year term, which may be renewed once.  The deadline for nominations is April 20th, 2018.

The 19-member Board will hold elections to fill six seats for Directors whose terms expire on Dec. 31, 2018. Click here for more information.


SLB Supports Inaugural Industrialized Wood-Based Construction Conference

Forest Economic Advisors, with the support of the Softwood Lumber Board, present the Industrialized Wood-Based Construction Conference (IWBC) — the first-ever trade event to bring the world’s leading offsite, wood-based and automated construction innovators together with architects, engineers, builders, planners and others interested in fast, affordable, high-quality construction.

Mark your calendars for October 24 – 26, and register today here:



WoodWorks Brings Expertise to Mass Timber Conference


WoodWorks once again co-produced the annual International Mass Timber Conference, which was held March 20-22, in Portland, Ore. Alongside Forest Business Network, WoodWorks contributed content and organizational expertise to the 2018 event, positioning it as a platform to expand audiences for high-quality wood design education. Nearly 1,000 peopleregistered to attend the conference.


Wood, Naturally Launches New Website


Wood, Naturally recently launched a new website, complete with a user-friendly design and new content and visuals aimed at increasing audience engagement and quickly reaching visitors with inspiration and information that guides them to choosing wood. The new site has seen a 125% increase in visitors year-over-year; visitors are viewing 10% more pages; and the average time on pages has increased by 51% in the last month.

Composite companies, wood’s main competitors in decking, have all invested considerably in their digital presences in recent years. Wood, Naturally’s investment helps it keep pace, while ensuring that the site is easy to find, easy to search, and conveys wood’s story to homeowners and contractors.


Think Wood’s Survey Provides Business Intelligence to Industry


Since 2012, Think Wood has tracked the effectiveness of its pro-wood messaging among architects, designers, and developers to see if messaging successfully educates specifiers about the benefits of softwood lumber and persuades them to choose wood in their projects. Key learning from the 2017 survey includes:

  • Wood is perceived as a winning proposition because it is cost-effective, easy to use, environmentally friendly, and aesthetically pleasing.
  • Developers and architects value wood because it adds a touch of nature and warmth, which other materials cannot replicate.
  • Developers are more than twice as likely to specify wood in projects as architects, perhaps because they are more inclined to think of wood as a good value, resilient, and fire-safe.
  • Almost 40% of survey respondents indicate that their usage of structural wood products will increase in 2018.


Think Wood uses this and other impact research to refine its targeted messaging and thereby ensure that it succeeds in raising the profile of wood as a preferred building material.


AWC Updates Fire-Resistance-Rated Wood Floor and Wall Assemblies Guide

The American Wood Council (AWC) has released an update to Design for Code Acceptance (DCA) 3 – Fire-Resistance-Rated Wood Floor and Wall Assemblies, which can be found at: The revised guide includes exterior wall-floor intersection details and examples in Type III-A and III-B construction, wherein fire-retardant, treated wood (FRTW) framing and sheathing are allowed for use in exterior walls with a two-hour fire rating, and in floor/ceiling assemblies with a one-hour fire rating. The wood-frame assemblies presented in the guide are among the most commonly used when fire ratings are required and provide ease of use, affordability, low-environmental impact, and energy-saving performance.

The guide is a timely addition to builders everywhere as Type III construction has been growing rapidly thanks to the allowance of FRTW walls to substitute for concrete and masonry.


WoodWorks’ Support Leads to Massive Wood Building



When Hacker Architects began designing the First Tech Federal Credit Union Headquarters, it had finally found the perfect project for mass timber. Hacker staff had been making use of WoodWorks’ professional development opportunities since 2014 and had called on WoodWorks numerous times to discuss the use of cross laminated timber (CLT), light-frame building designs, and how softwood lumber could contribute to project opportunities.

When the five-story, 150,000-square-feet First Tech project came online in 2016, both Hacker and WoodWorks saw an opportunity to use CLT in a truly massive and iconic structure. The building consists of a heavy timber post-and-beam structure and CLT floor system, with WoodWorks providing support on topics that included diaphragm design, acoustic assemblies, vibration, locally available products, and protecting panels from moisture on site. Hacker Architects credits WoodWorks with being instrumental in the planning of the project. The design and building process also enabled the Hacker team to increase their own knowledge of mass and heavy timber design, which they plan to apply in other future wood buildings.



FEA’s Housing Dashboard


This housing dashboard is provided compliments of Forest Economic Advisors (FEA).


Virginia Tech’s Monthly Housing Report

This monthly housing commentary report is a free service of Virginia Tech and is intended to help one gauge future business activity in the U.S. housing market.




This Founder Has Discovered His Purpose In Making Our Built Environment More Sustainable


March 27, 2018

“Chris Malmquist has worked in the building and construction industry for over 35 years. His dual passions for creating a more sustainable built environment and bringing job opportunities to Montana are what led him to found SmartLam. “I am proud of my team’s dedication to innovating the building and construction industry by producing a sustainable alternative to traditional carbon-intensive products. In so doing, we are making a positive impact on the effects of global climate change,” Malmquist says.” Read more here.



Can Mass Timber Help California Build its Way Out of the Housing Crisis?


The Architects Newspaper
March 8, 2018

“If California’s gubernatorial candidates are to fulfill their ambituous goal of adding up to 3.5 million new housing units across the state over the next eight years, new efforts will need to be undertaken to streamline and reform the state’s sagging construction industry—Could this effort create an opening for mass timber construction to take hold in the Golden State? It might, and here are a few reasons why.”  Read more here.



Hickock Cole Architects Demonstrates the Viability of Mass Timber High-Rise
in the US


Design Boom
March 22, 2018

“Skyscrapers are iconic signifiers of innovation and prosperity in the united states, and yet the extraction of the building materials for steel and concrete has been incredibly harmful to the environment. Therefore, the time has come for developers, architects, and policy makers to return to wood. mass timber buildings typically consist of prefabricated components that can easily be assembled by a smaller crew, resulting in a shorter period of time in construction schedule.” Read full article here.



Timber Frame Construction, by Robots


These robots could revolutionize timber construction, by The B1M. Watch video here.


Highlights of news and stories released by competing materials


National Ready Mixed Concrete Association Delivers “State of the Concrete Industry” Address


The National Ready Mixed Concrete Association recently held its Annual Convention March 3-5, in Houston, TX. NRMCA’s president, Robert Garbini, opened up the convention, with a “State of the Industry” address and closed with their 2018 priorities. Key statement highlights include:

  • “The progress we have made since then has been substantial. Not only do people think differently about concrete now, but we have demonstrated that our unique product is the solution to the many of the problems our nation faces: from catastrophic natural disasters to fires.” Robert Garbini, President
  • “Since we met two years ago, we launched a campaign that I know our industry is proud of. We developed Build With Strength to serve as the foundational brand to organize the three pillars of the program: 1) business development, 2) state and local advocacy; and public affairs and communication. We are disrupting the building industry. We are proactively capitalizing on opportunities in states and cities that have seen their citizens become victims when inferior building products are used in construction.” Gregg A. Lewis, Executive Vice President, Strategy
  • “We have the wood industry and home builders playing defence in all markets across America. However, cross-laminated-timber (CLT) is another big threat to putting concrete first. It has the potential to hault the progress of Build With Strength. We must continue to advocate for life cycle analysis measures instead of embodied energy mandates for EPDs.”  John Loyer, Vice President, State and Local Government Affairs

Click here to read the SLB’s News Flash with more information.


Build With Strength Launches New Video Series


Build With Strength Press Release
March 21, 2018

“Build with Strength, a coalition of the National Ready Mixed Concrete Association consisting of fire safety professionals, engineers, architects, civic organizations, and industry experts committed to strengthening our nation’s building codes, released a series of videos promoting the benefits of using Insulated Concrete Forms (ICFs) – the latest innovation in concrete construction – and how they’re helping make Warren County, Kentucky’s, public schools some of the strongest in the country. From improved resiliency and energy-efficiency to lower lifecycle costs, school districts across the country – especially Warren County, which has saved $11 million since 2003 – are seeing the benefits of building with ICFs.” Read more here.